With the new C3, Citroën offers a model that aims to be competitive with its competitors with a comparable price but superior services in terms of habitability or comfort. But, beyond a well-placed price, Citroën also wants to start a new, more customer-centric approach in order to facilitate their journey with the brand, in the C3 or outside.
This journey begins, of course, at the time of sale where, in addition to competitive prices on all versions, the C3 benefits from an exclusive financing program via Banco PSA. Consumers can opt for different forms of financing with installments starting at R$ 699 or €135. This amount also includes the first three revisions, giving even more peace of mind and facilitating the client's financial planning.
As far as maintenance is concerned, Citroën has defined fixed price revisions for the first three years of the C3's life. Thus, the prices of each of these first three revisions are known in advance, which offers more transparency and clarity for customers who know, precisely, what to expect in terms of costs for the first three years with their C3. Owners' peace of mind continues when replacing naturally-worn components, as the C3's parts basket is more accessible than those offered by the competition.
Finally, Citroën has also ensured that parts are changed in the event of a collision. Thus, the bumpers, headlights and other parts have a more affordable value compared to other models in the category. In addition, the C3 benefits from an exclusive partnership between the brokerage firm of the Stellantis group and Alfa Seguros, which has enabled very competitive car insurance values, with a fixed price regardless of the customer's profile or region, from R$249 per month or €48.
For Citroën, affordable does not only mean a well-placed price but, as we see in Brazil, a set of elements that facilitate daily possession of the car with a minimum of unpleasant surprises. Maintenance rates are known, parts are thought to be less expensive but ancillary services such as insurance are also well placed so that ownership of the car, including ancillary costs, is accessible. A good idea of what the brand could offer in Europe which goes in the direction of a so-called popular, accessible and customer-centric brand.