With the arrival of the new C3, Citroën sales took off in Brazil, where it allowed the brand to have a more accessible model and therefore likely to achieve higher sales figures. This is true from September even though the C3 was not marketed throughout the month.
Citroën ended the month of September with one of the highest scores, driven by the launch of the new C3, growth which is part of an upward trajectory both in terms of sales volume and market share over the year.
In September, the Brazilian automotive market posted an increase of 31.32% compared to September 2021, Citroën sales soared to 3,722 units, i.e. a growth of 141%, which allowed it to obtain a market share of 2 .6%. Of this total volume, 41% correspond to sales of the new C3, which sold 1,604 units and which has already achieved a 4% segment share and puts it in sixth place in sales in its segment. .
The brand's sales are also driven by the C4 Cactus, which also stood out, with growth of 37.35% in volume (2,118 units) closing the month with a market share of 1.2%.
Over the year as a whole, Citroën is also going against the market trend since, over the first nine months of the year, the Brazilian market posted a drop of 3.42% to 1,117,067 units, while Citroën recorded a 25% growth with 19,600 units compared to 15,600 sold last year.
Even with the stability of the segment, the C4 Cactus SUV recorded growth of 21% to 15,517 units for a segment share of 4.7% of market share, which places it among the four compact SUVs with the strongest growth compared to the period between January and September 2021.
In the van segment, the Jumpy kept its sales stable at 2,300 units while the market recorded a 17% drop over the period.